Privacy Policy

Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from badminton-click.com (referred to as the "Site").

Information We Collect

When you visit our Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and installed cookies. As you browse, we also collect data about the specific web pages or products you view, the websites or search terms that brought you to our Site, and how you interact with our Site. We refer to this automatically gathered data as "Device Information."

We collect Device Information using the following technologies:

• Cookies: These are data files placed on your device that often include a unique anonymous identifier. For more details about cookies and how to disable them, visit allaboutcookies.org.
• Log Files: These track actions on the Site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files that help us record information about your browsing behaviour on the Site.

When you make or attempt to purchase on our Site, we collect details such as your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. This data is referred to as "Order Information."

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect primarily to fulfil any orders placed through our Site (e.g., processing your payment, arranging for shipping, and providing invoices or order confirmations). Additionally, we use Order Information to:

• Communicate with you
• Screen for potential risks or fraudulent activities
• Provide you with information or advertising about our products or services, in line with the preferences you’ve shared with us

We use Device Information to help identify potential risks and fraud (particularly your IP address) and to improve and optimise our Site. This includes generating analytics on how customers navigate and interact with the Site and evaluating the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to understand how customers use our Site—you can read about how Google uses your Personal Information here. To opt out of Google Analytics, visit here.

Additionally, we may share your Personal Information to comply with legal obligations, respond to subpoenas, search warrants, or other lawful requests for information, or to protect our rights.

Targeted Advertising

As mentioned, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more details on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising by using the links below:

• Facebook
• Google
• Bing

Alternatively, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not modify our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Union, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact information provided below.

Additionally, if you are an EU resident, please note that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests. Also, your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through our Site, we retain your Order Information for our records unless and until you ask us to delete it.

Policy Updates

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

For further information about our privacy practices, or if you have any questions or concerns, please contact us by email at contact@badminton-click.com.